{
  "version": "2026-10-21",
  "provenance": "Synthetic educational scenarios authored by SellerTools Hub. No merchant account data or empirical performance estimates.",
  "currency": "USD",
  "conventions": {
    "contribution": "Variable costs only; excludes fixed overhead and tax.",
    "coupon": "Same eligible sessions and traffic cost in both cases; fee charged on discounted revenue.",
    "reconciliation": "Original costs include all shipped goods; recovered inventory cost credited once.",
    "returns": "Incremental loss relative to a kept order; original costs are already in the baseline.",
    "inventory": "60 days; arrival before shipments; full supplier prepayment; payout at day end; opening stock previously paid."
  },
  "examples": {
    "coupon": {
      "price": 50,
      "goods": 25,
      "shipping": 5,
      "fee": 8,
      "discount": 5,
      "sessions": 1000,
      "traffic": 0.25,
      "baseConversion": 3,
      "promoConversion": 3.8
    },
    "reconciliation": {
      "checkout": 9000,
      "refunds": 540,
      "costs": 5580,
      "reverse": 120,
      "recovery": 128,
      "spend": 3000
    },
    "returns": {
      "price": 42,
      "goods": 12,
      "outbound": 5,
      "originalFee": 1.5,
      "rate": 6,
      "recoveryShare": 66.66666666666667,
      "reverse": 5,
      "handling": 1.5,
      "admin": 0,
      "feeCredit": 0
    },
    "inventory": {
      "openingCash": 10000,
      "units": 300,
      "price": 40,
      "landed": 12,
      "daily": 10,
      "variable": 8,
      "lag": 7,
      "reorderQty": 500,
      "reorderDay": 10,
      "lead": 30
    }
  }
}